WHAT IS IT ABOUT ?
The European Week of Sport is an initiative of the European Commission to promote sport and physical activity across Europe. 2016 will mark the second edition of the Week. Building on the success of the first edition, the European Week of Sport will continue generating new activities and also building on already existing successful ones. The overarching campaign theme remains “#BeActive”, and should encourage everyone to be active during the Week but also to stay active all year long.
Sport and physical activity contribute substantially to the wellbeing of European citizens. However, the level of physical activity is currently stagnating and even declining in some countries. The European Week of Sport is a response to this challenge. The lack of physical activity not only has a negative impact on society and people’s health, but also results in economic costs. In addition, sport has the potential to strengthen messages of tolerance and reinforce citizenship throughout Europe. Promoting the role of sport as a means of social inclusion will help address ongoing challenges in European society.
The European Week of Sport aims at promoting participation in sport and physical activity and at raising awareness about the numerous benefits of both. The Week is for everyone – regardless of age, background or fitness level. The Week should bring together individuals, public authorities, the sport movement, civil society organisations and the private sector.
The European Week of Sport takes place in September. Similarly to the previous years, it is intended to be a truly European event, with activities all over Europe. Participating countries will have the possibility to carry out activities and events at national level during a given national Week of Sport.
The European Week of Sport is a European Commission-led initiative. The implementation of the Week across Europe is largely decentralised and takes place in close cooperation with the national coordinators and with the many different partners who are firmly committed to supporting the Week. The 2016 European Week of Sport will continue to be structured around focus themes: Education environment, Workplace, Outdoors, Sport Clubs and Fitness centres. A wide range of initiatives and activities will be organised around these settings at different levels (European, national, regional and local).
Led by SPORTMALTA the National Coordinating Body for the European Week of Sport, together with our National sport clubs and organisations, Malta is backing the 2016 European Week of Sport, which aims to encourage people of all ages and backgrounds to be active. Surveys show that levels of physical inactivity in Malta and across Europe are on the increase, with a negative impact on people’s health and well-being, as well as on the economy.
The European Commission’s Eurobarometer survey shows that in Malta 52% of people never or seldom exercise or play sport. This compares with a European average of 59%.
The European Week of Sport, a Europe-wide initiative of the European Commission, was created to help address the issue of physical inactivity by encouraging the widest possible audience to be active. It focuses on boosting physical activity in four specific areas: the educational environment, the workplace, outdoors and in sport clubs and fitness centres.
For more information, please contact:
SportMalta: Tel 22036000, email: firstname.lastname@example.org