The European Week of Sport initiative is part of the European Commission’s overall policy aiming at increasing the level of participation in sport and physical activity in the EU. The Week is for everyone, regardless of age, background or fitness level. With a focus on grassroots initiatives, it aspires to inspire Europeans to #BeActive on a regular basis and create opportunities in people’s everyday lives to exercise more.
The European Week of Sport (EWoS) takes place every year during the month of September all over Europe. This year it will be happening from the 10th – 17th September 2016.
Besides an official opening and flagship event, the European Week of Sport is structured around 4 Focus Themes to appeal to all audiences: Education, Workplace, Outdoors, Sport Clubs & Fitness Centres. These are the main initiatives where people can improve their habits and #BeActive.
Focus Theme “Sport Clubs and Fitness Centres”
Sport clubs and fitness centres play an important role in creating opportunities to get moving by offering safe, fun and engaging spaces to be active in. They support social inclusion and cohesive opportunities to #BeActive at the local level. They also allow people to socialise, whatever their age, gender or socioeconomic background. And having fun together is a key motivation factor!
Now you have the opportunity to provide this unique experience. The most active day in Europe: European Fitness Day will be happening on Thursday 15th September 2016. Don’t miss the chance to promote your fitness centre or club and join the movement. Be part of the biggest wave of dance and fitness clubs, gyms, yoga, Pilates and leisure centre operators working together to combat physical inactivity.
During a day sport clubs and fitness centres can open their doors and invite anyone to come and try their activities.
Open your doors and invite everyone to come and try your activities free of charge. Promote awareness through your local media (facebook, website, leaflets).
If you accept to be part of this campaign kindly send us details of your gym so as to register you on our social media pages and website.
Help us make Thursday 15 September the most active day in Europe – with your support we aim to have a record number of Maltese being active.
Get in touch with our national coordinator and see how you can take part in this cool initiative. Send an email to firstname.lastname@example.org.